Every Promise Alaska Has Made

“The 'Alaska Accelerate' plan will deliver $1 billion in operating profit from the Hawaiian Airlines merger synergies.”

The merger closed in September 2024. Integration is underway with expanded Hawaii routes and loyalty program alignment. The $1 billion target is a multi-year goal; too early to assess full achievement.

“Alaska will expand Hawaii service with new nonstop routes from the mainland after the merger, not reduce it.”

Alaska launched new nonstop SFO-Kona and SFO-Lihue routes in 2025 and increased frequency on existing Hawaii routes. Hawaiian Airlines routes were maintained. Total Hawaii capacity from Alaska Air Group increased.

“Alaska Airlines will maintain the Hawaiian Airlines brand, keep all front-line union employees, and protect neighbor island flights after the merger.”

The merger closed September 18, 2024. The Hawaiian Airlines brand continues to operate. Inter-island flights continue. DOT secured legally enforceable commitments to maintain Hawaii service for six years. Alaska expanded Hawaii routes in 2025 with new SFO-Kona and SFO-Lihue nonstop service.

“After the Boeing 737 MAX 9 door plug blowout on Alaska Flight 1282, Minicucci promised a thorough safety review and said Alaska would hold Boeing accountable.”

Alaska grounded its entire 737 MAX 9 fleet immediately and did not resume service until FAA cleared each aircraft. Alaska pursued claims against Boeing for lost revenue and cooperated fully with NTSB investigation. Boeing subsequently faced congressional hearings and criminal investigation.