KeptCustomer Service
Robert Isom, CEO: “We must do more to enhance NDC instead of removing content from GDS. American will restore full fare content and loyalty...”
American · May 15, 2024 · Industry Conference
The Promise
“We must do more to enhance NDC instead of removing content from GDS. American will restore full fare content and loyalty rewards to all booking channels.”
Robert Isom, CEO · May 15, 2024 · Industry Conference · Source
Target
Metric: GDS fare availability
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What Actually Happened
Verdict:Kept
American reversed its punitive NDC strategy, restored fare content to GDS platforms, resumed AAdvantage points for non-NDC bookings, and began paying commissions on NDC bookings. The reversal was complete by late 2024.
Actual result: Full GDS content and loyalty restored
Source: Travel Weekly, Cranky Flier (checked Dec 2024)
Timeline
May 15, 2024
Promise made by Robert Isom, CEO via Industry Conference
December 2024
Evidence checked — Kept
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