Partially KeptCustomer Service
Ed Bastian, CEO: “After SkyMiles devaluation backlash, Bastian admitted 'we probably went too far' and promised to make modifications to t...”
Delta · September 28, 2023 · Rotary Club of Atlanta Speech
The Promise
“After SkyMiles devaluation backlash, Bastian admitted 'we probably went too far' and promised to make modifications to the program changes planned for January 2024.”
Ed Bastian, CEO · September 28, 2023 · Rotary Club of Atlanta Speech · Source
Target
Metric: SkyMiles program changes
Target: Roll back some changes
Deadline: January 1, 2024
Advertisement
What Actually Happened
Verdict:Partially Kept
Delta did roll back some of the most aggressive SkyMiles changes, including softening Sky Club access restrictions. However, the core spending-based status thresholds remained, and many loyal members still felt the program was significantly devalued compared to the pre-2023 structure.
Actual result: Partial rollback; core spending thresholds stayed
Source: The Points Guy, View From The Wing (checked Mar 2024)
Timeline
September 28, 2023
Promise made by Ed Bastian, CEO via Rotary Club of Atlanta Speech
January 2024
Stated deadline
March 2024
Evidence checked — Partially Kept
More from Delta
Ed Bastian, CEO · Mar 2026
There will never be less than two pilots in a Delta cockpit as long as I'm here.
Ed Bastian, CEO · Nov 2024
Delta will deliver 38 new next-generation aircraft in 2024 that are 28% more fuel-efficient than the aircraft they replace.
Ed Bastian, CEO · Nov 2024
$1.4 billion in employee profit sharing for 2024 — roughly five weeks of pay per employee.
Ed Bastian, CEO · Nov 2024
Delta will deliver $65 million in charitable giving in 2024.
Ed Bastian, CEO · Jun 2024
Delta will invest in AI to identify safety trends earlier and reinforce its safety culture.
Advertisement