Every Promise United Has Made

We track every public commitment United executives have made and check what actually happened. Of 9 promises tracked, 5 were kept, 1 were broken, and 0 were quietly walked back.

United Scorecard

5
Kept
1
Broken
0
Partial
0
Walked Back
2
In Progress
1
Too Early
56% kept11% broken

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All United Promises (9)

Scott Kirby, CEO
Jan 22, 2025 · Q4 2024 Earnings Call
Kept

“United will rank #1 or #2 in on-time performance nationally while flying the largest schedule in its history.”

On-Time PerformanceMeasurable

United ranked second in the nation for overall on-time performance in 2025 while flying its largest schedule ever. BTS data shows a 77.65% on-time arrival rate, slightly below Delta but above the industry average of 77.6%.

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Scott Kirby, CEO
Sep 13, 2024 · Press Release
Broken

“United will equip every mainline and regional aircraft with free Starlink Wi-Fi by the end of 2025.”

TechnologyMeasurable

United's first Starlink passenger flight was in May 2025, far behind the original timeline. As of November 2026, about 697 aircraft (46% of fleet, 51% of daily flights) have Starlink. The target has slipped to ~1,000 aircraft by end of 2026, with full fleet completion now expected by end of 2027.

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Scott Kirby, CEO
Sep 13, 2024 · Q3 2024 Earnings Call
Kept

“United will deploy generative AI on united.com to improve customer search and flight status notifications in real time.”

TechnologyMeasurable

United deployed generative AI on united.com for search functionality and enhanced its flight status notification system with AI-powered real-time updates. The system is live and operational.

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Scott Kirby, CEO
Jun 12, 2024 · Q2 2024 Earnings Call
Kept

“United will carry the most passengers and operate the most flights in its history in 2024.”

Capacity & RoutesMeasurable

United confirmed it operated the most flights and carried the most customers in its history for full-year 2024.

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Scott Kirby, CEO
Apr 17, 2024 · Q1 2024 Earnings Call
In Progress

“Every United plane will have a seatback screen. We're investing in customers at every price point.”

Customer ServiceMeasurable

United has been installing seatback screens on all new aircraft deliveries and retrofitting existing planes. All new Boeing 737 MAX and Airbus A321neo deliveries have seatback screens. Retrofit of the existing narrowbody fleet is ongoing but not complete.

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Scott Kirby, CEO
Jan 17, 2024 · Q4 2023 Earnings Call
Kept

“United will be the most reliable airline in the industry. We aim to finish first in on-time performance at all seven hubs.”

On-Time PerformanceMeasurable

United finished 2024 ranked first in on-time departures at all seven of its U.S. hubs, per BTS data. The airline also achieved its third-best year in on-time arrivals overall.

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Scott Kirby, CEO
Jan 17, 2024 · Q4 2023 Earnings Call
Kept

“United expects full-year 2024 adjusted diluted EPS of $9.00 to $11.00.”

PricingMeasurable

United delivered adjusted diluted EPS of $10.61 for full-year 2024, at the upper end of the guidance range. Pre-tax earnings reached $4.2 billion.

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Scott Kirby, CEO
Jun 14, 2023 · Press Conference
In Progress

“United Next will transform the fleet with 700+ new narrowbody aircraft with larger overhead bins, seatback screens, Bluetooth audio, and better lighting by 2032.”

TechnologyMeasurable

United has been taking delivery of Boeing 737 MAX and Airbus A321neo aircraft as part of United Next. Boeing production delays have slowed the overall pace, but the program continues. New aircraft feature seatback screens and other promised amenities.

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Scott Kirby, CEO
Dec 10, 2020 · Press Release
Too Early to Tell

“United pledges to be 100% green by reducing greenhouse gas emissions 100% by 2050 without relying on traditional carbon offsets.”

EnvironmentMeasurable

United has invested in SAF (Sustainable Aviation Fuel) production and direct air capture. Their SAF usage remains below 1% of total fuel. The 2050 target is decades away. United Ventures has invested in carbon capture startup 1PointFive and SAF company World Energy.

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